The Economics of
Software Engineering
Translating Technical Decisions into
Business Outcomes for Software Companies
Bridge the gap between code and capital
What if every technical decision you made could be clearly connected to your company's bottom line?
This book teaches technical leaders how to translate engineering challenges into economic realities, understand how decisions impact ARR, retention, and company valuation, and speak the language of both the code and the boardroom.
Understand Money Flow
Learn how revenue moves through software companies and where engineering fits in
Calculate Real Costs
Quantify the true impact of bugs, technical debt, and hiring decisions
Measure What Matters
Track engineering throughput metrics that actually drive business value
Make Better Decisions
Connect every technical choice to tangible business outcomes
About the Author
Andreas Creten
CEO and founding partner of madewithlove, with nearly two decades of experience helping product companies succeed through better technical leadership.
As a CTO, advisor, and mentor to hundreds of technical leaders, Andreas specializes in technical due diligence for investors and interim leadership for startups and scale-ups.
Co-author of Free Range Management.
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